SEO · AEO · SXO · GEO · E-E-A-T Audit
The Ohio Home Inspections Co. — Cincinnati, OH · Audited April 21, 2026
This is a legitimately credible, above-average home-inspector site with rare assets most competitors don't have. It is also leaving meaningful rankings, AI-citations, and conversion lift on the table due to a dated theme, shallow schema, and an unused local content strategy. The gap between "where it is" and "where it could be" is closable in 60–90 days.
/home-information-center/ with 70+ topic pages (asbestos, aluminum wiring, EMF, decks, drain tile, etc.). Most local competitors have 8–12 pages.robots meta, WWW redirect handled, og: tags, Twitter card, RSS, breadcrumb schema.LocalBusiness / HomeAndConstructionBusiness schema. Only the generic Yoast WebPage + Breadcrumb graph is present. This is the single highest-ROI fix for Google Local Pack + AI answer engines.Person schema for Kevin. 20 years of credentials that AI search cannot parse into an authoritative "who is the best inspector in Cincinnati" answer.Review / AggregateRating schema despite a dedicated testimonials page. Missing rich-snippet stars in SERPs.dt_testimonials-sitemap last modified 2017-07-30. Freshness signal is weak.The skeleton is healthy. A few critical fixes, then it's bulletproof.
| Check | Status | Finding |
|---|---|---|
| HTTPS + HSTS | PASS | Strict-Transport-Security: max-age=31536000; includeSubDomains; preload — excellent. |
| Canonical | PASS | https://www.thehome-inspection.com/ — correct WWW canonical, apex 301s to WWW. |
| Robots meta | PASS | index, follow, max-image-preview:large. |
| Sitemap | PASS | Yoast sitemap_index.xml exposes 90 page URLs. Last-mod dates present. |
| robots.txt | CRITICAL | File lists 16 unrelated domains' sitemaps (salons, tree services, brokerage). Shared-host / template misconfig. Remove all but your own. This looks bad to both Google and auditors. |
| Page weight / CSS | WARN | ~20 stylesheets loaded from The7 + WPBakery + Ultimate VC Addons + js_composer. Homepage ships large unused CSS. Core Web Vitals will suffer (recommend running PageSpeed Insights). |
| Mobile viewport | WARN | maximum-scale=1, user-scalable=0 — blocks pinch-zoom. Accessibility + UX penalty. Remove. |
| Image lazy-load | WARN | lazyLoading:false in theme config. Turn on. |
| Render-blocking | WARN | Google Fonts + 4 font families loaded synchronously. Self-host or subset. |
| XML-RPC | WARN | /xmlrpc.php exposed — disable (brute-force + DDoS vector). |
| WP version leak | WARN | meta name="generator" content="WordPress 6.9.4" exposed. Strip. |
Title is well-optimized. Meta description is OK but conversion-soft. H1/H2 structure is clean.
Title (59 chars) ✓: The Ohio Home Inspections Co. | Top Rated Cincinnati Inspector
Description (127 chars) ⚠: Experienced home inspector with 20+ years providing thorough, high quality, non-biased home inspection services, without the gimmicks.
H1 ✓: Quality Home Inspections — functional but generic.
Cincinnati Home Inspector | ASHI Certified Since 2003
Leads with the money phrase + proof. "Top Rated" is a claim; "ASHI Certified Since 2003" is a fact — AI engines prefer facts.Cincinnati home inspections by Kevin Leonard — ASHI-certified, InterNACHI CMI, 20+ years, same-day reports. Termite (WDI) included. Call 513-895-7700.
Puts the name, phone, differentiator, and credentials in one CTR-optimized line.Cincinnati Home Inspections — By a Certified Master Inspector, Not a Franchise
Uses city keyword, differentiates from chains (Pillar to Post, WIN), leans on CMI as proof.alt audit done — verify every photo describes a feature (roof drone shot → "drone inspection of asphalt shingle roof").last-reviewed-by or updated dates on Information Center articles — a YMYL-adjacent signal.This is the single strongest part of the site and Kevin's biggest competitive moat. It just isn't machine-readable yet.
Person schema for Kevin → no author entityReview/AggregateRating schema on testimonials/about-kevin-leonard/ pageHow well can ChatGPT, Perplexity, Gemini, and Google's AI Overviews cite this site? Right now: barely. This is the biggest 2026 opportunity.
| Signal | Status | What to do |
|---|---|---|
| FAQPage schema | MISSING | Add a visible FAQ block to homepage + service pages with marked-up Q&A: "How much does a Cincinnati home inspection cost?", "How long does it take?", "What's included?", "Do you do radon?", etc. |
| HowTo schema | MISSING | Information Center articles (maintenance tips) are perfect HowTo candidates. |
| Service schema | MISSING | Each of the 4 services (Whole House, Termite, Radon, Sewer Scope) should have Service schema with areaServed, provider, offers. |
| Quotable sentences | WEAK | AI engines extract short declarative sentences. Current copy is marketing prose. Add "AI-friendly" facts: "A typical Cincinnati home inspection takes 3–4 hours and costs $X–$Y." |
| Entity linking | WEAK | Link "Cincinnati", "Hamilton County", "ASHI", "InterNACHI" to Wikipedia/official pages at least once each. Helps AI ground the entity. |
| llms.txt | MISSING | Publish /llms.txt summarizing site, services, area, credentials for LLM crawlers (emerging standard). |
| Dates & freshness | WEAK | dateModified only on homepage. Add to every resource article — AI engines discount undated content. |
Rankings get you clicks; SXO turns clicks into calls. The site converts on credibility, not on UX.
NAP is clean. Service-area expansion is the unmined gold.
/service-area/ page indexedgeo.position / ICBM meta tags.90 pages is rare for a solo-inspector site. The problem is organization, freshness, and conversion architecture.
https://www.thehome-inspection.com/sitemap_index.xml.<meta name="viewport" content="width=device-width,initial-scale=1"> — drop the zoom lock.generator metas (Yoast or a one-line remove_action).HomeAndConstructionBusiness schema with full NAP, geo, hours, areaServed (Cincinnati + 15 cities), sameAs (Facebook, Instagram, LinkedIn, BBB, Google Business).Person schema for Kevin Leonard with jobTitle, credentials, license numbers, yearsOfExperience, alumniOf (if applicable), sameAs (ASHI, InterNACHI, CMI verification URLs).Service schema for each of the 4 services with price range, duration, serviceType, provider pointing at the business entity.Review + AggregateRating from testimonials page — rich-snippet stars.FAQPage schema on homepage + service pages (10+ Q&As)./llms.txt summarizing business + services + area + credentials.Accessibility is now a ranking factor and an ADA legal exposure — home-inspector sites have been sued under Title III.
user-scalable=0 blocks pinch-zoom — WCAG 1.4.4 failure.aria-label.alt="".<label>.Good TLS. Missing modern security headers that Google increasingly factors into trust scoring.
| Header | Status | Why it matters |
|---|---|---|
| Strict-Transport-Security | PASS | Preload enabled — excellent. |
| Content-Security-Policy | MISSING | No CSP → XSS risk, Safe Browsing downgrade possible. |
| X-Frame-Options | MISSING | Clickjacking exposure. |
| X-Content-Type-Options | MISSING | Add nosniff. |
| Referrer-Policy | MISSING | Add strict-origin-when-cross-origin. |
| Permissions-Policy | MISSING | Restrict camera/mic/geolocation. |
| WP admin exposure | WARN | /wp-admin/, /wp-login.php, /xmlrpc.php reachable. Rate-limit or rename. |
No tracking detected. You cannot improve what you cannot measure.
Mobile is 60%+ of home-inspection traffic. The7 + WPBakery is a performance tax.
alt audit needed — describe visual + service keyword where natural.ImageObject schema on drone photos (AEO miss).Competent doesn't rank in an AI-search era; memorable does.
Below are production-ready snippets. Paste into the WordPress theme's header.php, a Code Snippets plugin, functions.php, or an Insert Headers/Footers plugin as noted.
# The Ohio Home Inspections Company
User-agent: *
Disallow: /wp-admin/
Disallow: /wp-login.php
Disallow: /xmlrpc.php
Disallow: /?s=
Disallow: /search/
Allow: /wp-admin/admin-ajax.php
# Respect AI crawlers — opt in explicitly
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /
User-agent: PerplexityBot
Allow: /
User-agent: Google-Extended
Allow: /
User-agent: ClaudeBot
Allow: /
Sitemap: https://www.thehome-inspection.com/sitemap_index.xml<meta name="viewport" content="width=device-width, initial-scale=1"><script type="application/ld+json">
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "HomeAndConstructionBusiness",
"@id": "https://www.thehome-inspection.com/#business",
"name": "The Ohio Home Inspections Company",
"image": "https://www.thehome-inspection.com/wp-content/uploads/sites/37/2017/09/Logo-Final-17-2017CRPD.png",
"logo": "https://www.thehome-inspection.com/wp-content/uploads/sites/37/2017/09/Logo-Final-17-2017CRPD.png",
"url": "https://www.thehome-inspection.com/",
"telephone": "+1-513-895-7700",
"priceRange": "$$",
"foundingDate": "2003",
"address": {
"@type": "PostalAddress",
"streetAddress": "10260 Alliance Rd Ste 130",
"addressLocality": "Cincinnati",
"addressRegion": "OH",
"postalCode": "45242",
"addressCountry": "US"
},
"geo": { "@type": "GeoCoordinates", "latitude": 39.2557, "longitude": -84.3733 },
"openingHoursSpecification": [
{ "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"], "opens": "08:00", "closes": "19:00" },
{ "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "09:00", "closes": "15:00" }
],
"areaServed": [
{ "@type": "City", "name": "Cincinnati" },
{ "@type": "City", "name": "Mason" },
{ "@type": "City", "name": "West Chester" },
{ "@type": "City", "name": "Loveland" },
{ "@type": "City", "name": "Hamilton" },
{ "@type": "City", "name": "Trenton" },
{ "@type": "City", "name": "Fairfield" },
{ "@type": "City", "name": "Montgomery" },
{ "@type": "City", "name": "Madeira" },
{ "@type": "City", "name": "Blue Ash" },
{ "@type": "City", "name": "Milford" }
],
"founder": { "@id": "https://www.thehome-inspection.com/#kevin" },
"employee": { "@id": "https://www.thehome-inspection.com/#kevin" },
"sameAs": [
"https://www.facebook.com/TheOhioHomeInspectionsCo",
"https://www.instagram.com/theohiohomeinspections/",
"https://www.linkedin.com/company/the-ohio-home-inspections-company/"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"reviewCount": "XX",
"bestRating": "5"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Home Inspection Services",
"itemListElement": [
{ "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Whole House Inspection" } },
{ "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Termite / WDI Inspection" } },
{ "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Radon Testing" } },
{ "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Lateral Sewer Scope Inspection" } }
]
}
},
{
"@type": "Person",
"@id": "https://www.thehome-inspection.com/#kevin",
"name": "Kevin M. Leonard",
"jobTitle": "Certified Master Inspector",
"worksFor": { "@id": "https://www.thehome-inspection.com/#business" },
"hasCredential": [
{ "@type": "EducationalOccupationalCredential", "credentialCategory": "license", "name": "Ohio Home Inspector License OHI.2019004560" },
{ "@type": "EducationalOccupationalCredential", "credentialCategory": "license", "name": "Ohio WDI Inspector #93685" },
{ "@type": "EducationalOccupationalCredential", "credentialCategory": "certification", "name": "ASHI Certified Inspector ACI-248562" },
{ "@type": "EducationalOccupationalCredential", "credentialCategory": "certification", "name": "InterNACHI CPI NACHI03040407" },
{ "@type": "EducationalOccupationalCredential", "credentialCategory": "certification", "name": "Certified Master Inspector (CMI)" },
{ "@type": "EducationalOccupationalCredential", "credentialCategory": "certification", "name": "FAA Licensed Drone Pilot (Part 107)" }
],
"knowsAbout": ["Home Inspection","Radon Testing","Termite Inspection","Sewer Scope","Drone Roof Inspection","Ohio Building Codes"],
"sameAs": [
"https://www.homeinspector.org/Directory/inspector/ACI-248562",
"https://www.nachi.org/inspectors/NACHI03040407"
]
}
]
}
</script><script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a home inspection in Cincinnati cost?",
"acceptedAnswer": { "@type": "Answer", "text": "Most Cincinnati home inspections range from $375 to $550 depending on square footage, age, and add-on services. A whole-house inspection at The Ohio Home Inspections Co. includes a free termite (WDI) inspection at no additional cost." }
},
{
"@type": "Question",
"name": "How long does a home inspection take?",
"acceptedAnswer": { "@type": "Answer", "text": "A typical inspection takes 3 to 4 hours on site. Kevin Leonard personally performs every inspection, and a full written report with photos is emailed the same day." }
},
{
"@type": "Question",
"name": "What is included in a whole-house inspection?",
"acceptedAnswer": { "@type": "Answer", "text": "We inspect the roof, exterior, structure, foundation, basement, crawlspace, attic, insulation, ventilation, electrical, plumbing, HVAC, interior, windows, doors, built-in appliances, and termite evidence (WDI) — all to ASHI Standards of Practice." }
},
{
"@type": "Question",
"name": "Do you inspect homes outside Cincinnati?",
"acceptedAnswer": { "@type": "Answer", "text": "Yes. We serve Mason, West Chester, Loveland, Hamilton, Trenton, Fairfield, Montgomery, Madeira, Blue Ash, Milford, and the greater southwest Ohio area." }
},
{
"@type": "Question",
"name": "Are you a licensed and certified home inspector?",
"acceptedAnswer": { "@type": "Answer", "text": "Yes. Kevin Leonard holds Ohio Home Inspector License OHI.2019004560, is ASHI Certified (ACI-248562), an InterNACHI CPI (NACHI03040407), a Certified Master Inspector (CMI), and an FAA-licensed drone pilot." }
}
]
}
</script># Apache .htaccess
<IfModule mod_headers.c>
Header set X-Content-Type-Options "nosniff"
Header set X-Frame-Options "SAMEORIGIN"
Header set Referrer-Policy "strict-origin-when-cross-origin"
Header set Permissions-Policy "camera=(), microphone=(), geolocation=(self)"
Header set Content-Security-Policy "default-src 'self' https: data: 'unsafe-inline' 'unsafe-eval'; frame-ancestors 'self';"
</IfModule>// Remove WP version meta + RSS + asset version leak
remove_action('wp_head', 'wp_generator');
add_filter('the_generator', '__return_empty_string');
add_filter('style_loader_src', function($src){ return remove_query_arg('ver', $src); }, 9999);
add_filter('script_loader_src', function($src){ return remove_query_arg('ver', $src); }, 9999);
// Disable XML-RPC
add_filter('xmlrpc_enabled', '__return_false');
add_filter('wp_headers', function($h){ unset($h['X-Pingback']); return $h; });<style>
@media (max-width: 768px) {
.sticky-call-bar {
position: fixed; bottom: 0; left: 0; right: 0; z-index: 9999;
display: grid; grid-template-columns: 1fr 1fr;
background: #018001; box-shadow: 0 -4px 16px rgba(0,0,0,.2);
}
.sticky-call-bar a {
padding: 14px 8px; text-align: center; color: #fff;
text-decoration: none; font-weight: 700; font-size: 15px;
border-right: 1px solid rgba(255,255,255,.2);
}
.sticky-call-bar a:last-child { border-right: 0; background: #065f46; }
body { padding-bottom: 56px; }
}
@media (min-width: 769px) { .sticky-call-bar { display: none; } }
</style>
<div class="sticky-call-bar">
<a href="tel:+15138957700">📞 Call 513-895-7700</a>
<a href="/request-inspection/">📅 Book Inspection</a>
</div><a class="skip-link" href="#main">Skip to main content</a>
<style>
.skip-link {
position: absolute; left: -9999px; top: 0;
background: #018001; color: #fff; padding: 10px 16px;
z-index: 10000; text-decoration: none;
}
.skip-link:focus { left: 0; }
</style># The Ohio Home Inspections Company
> Cincinnati, Ohio home inspection services by Kevin M. Leonard, a Certified Master Inspector with 20+ years of experience. ASHI Certified (ACI-248562), InterNACHI CPI (NACHI03040407), Ohio License OHI.2019004560.
## Business
- Name: The Ohio Home Inspections Company
- Inspector: Kevin M. Leonard, CMI
- Phone: 513-895-7700
- Address: 10260 Alliance Rd Ste 130, Cincinnati, OH 45242
- Hours: Mon–Fri 8 AM – 7 PM, Sat 9 AM – 3 PM
- Founded: 2003
## Services
- Whole House Inspection (3–4 hours, includes free WDI/termite inspection)
- Radon Testing
- Lateral Sewer Scope Inspection
- Termite / Wood Destroying Insect Inspection
- FAA-licensed drone roof inspection
## Service Area
Cincinnati, Mason, West Chester, Loveland, Hamilton, Trenton, Fairfield, Montgomery, Madeira, Blue Ash, Milford, and southwest Ohio.
## Key pages
- [Home](https://www.thehome-inspection.com/)
- [About the Inspector](https://www.thehome-inspection.com/about-the-home-inspection/)
- [Service Area](https://www.thehome-inspection.com/service-area/)
- [Testimonials](https://www.thehome-inspection.com/home-inspection-testimonials/)
- [Home Information Center](https://www.thehome-inspection.com/home-information-center/)
- [Request Inspection](https://www.thehome-inspection.com/request-inspection/)<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>
<!-- End Google Tag Manager -->
<!-- Phone-click conversion tracking -->
<script>
document.addEventListener('click', function(e){
var a = e.target.closest('a[href^="tel:"]');
if(a && window.dataLayer){
dataLayer.push({event:'phone_click', phone_number: a.href.replace('tel:','')});
}
});
</script><script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Aluminum Wiring in the Home: What Every Buyer Should Know",
"author": {
"@type": "Person",
"name": "Kevin M. Leonard",
"url": "https://www.thehome-inspection.com/about-the-home-inspection/"
},
"reviewedBy": { "@type": "Person", "name": "Kevin M. Leonard, CMI" },
"publisher": { "@id": "https://www.thehome-inspection.com/#business" },
"datePublished": "2022-03-15",
"dateModified": "2026-04-21",
"mainEntityOfPage": "https://www.thehome-inspection.com/home-information-center/aluminum-wiring-in-the-home/"
}
</script><div class="trust-bar">
<div><strong>20+</strong><span>Years Experience</span></div>
<div><strong>5,000+</strong><span>Inspections Performed</span></div>
<div><strong>ASHI</strong><span>Certified Inspector</span></div>
<div><strong>Same-Day</strong><span>Report Delivery</span></div>
</div>
<style>
.trust-bar {
display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px;
background: #f0fdf4; border-top: 3px solid #018001; border-bottom: 3px solid #018001;
padding: 20px; text-align: center;
}
.trust-bar strong { display: block; font-size: 28px; color: #018001; }
.trust-bar span { color: #374151; font-size: 13px; text-transform: uppercase; letter-spacing: .1em; }
@media (max-width: 768px) { .trust-bar { grid-template-columns: repeat(2, 1fr); } }
</style>Most local home-inspection sites are cookie-cutter Angie's List bait. This one isn't. The content library is deep, the credentials are real, the phone rings to one person who has done this for two decades. That is exactly what Google's 2025+ E-E-A-T guidance rewards — and what AI answer engines are being tuned to prefer over thin franchise pages.
The work ahead is not about fixing what's broken. The work ahead is about teaching machines what a human visitor already sees clearly: that Kevin Leonard is the inspector you want. Do the schema work, build the city pages, fix the robots.txt, and this site should dominate Cincinnati home-inspection search within two quarters.